Internet users accessing the PCP page can click their way to co-developing their Volkswagen model of the future as well as posting ideas which are then discussed and developed further by other users. "We hope to involve people via the internet and inspire them for Volkswagen," de Meo commented. These users are particularly interested in interactive content. Over 450 million people have access to the internet in China. PCP is initially scheduled to run for a one-year period. However, we also see potential for launching the project in other markets as well," Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, explained. The platform is debuting in China, because that is Volkswagen's largest and most important market. From today, Chinese internet users can post their ideas about the car of the future on the "People's Car Project" (PCP) platform at "Volkswagen has set out to create the most innovative dialogue platform ever with the 'People's Car Project'. Volkswagen is taking an entirely new approach to customer dialogue in China. In May of 2011, automobile manufacturer Volkswagen announced the commencement of a " People's Car Project" in China which solicited Internet users in that country to submit ideas online for a "Volkswagen model of the future": The car is able to levitate due to the abundance of minerals in Chengdu that act as electromagnetic roads. Levitating Car is made by VW in Chengdu, China.
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